Logo and brand identity for the luxury holiday residences “Pigi Traganisti.”

Pigi Traganisti is a newly built complex of luxury holiday homes in Kato Trikala, Corinthia, where the authenticity of tradition meets contemporary aesthetics. The name comes from a local toponym, inspired by the nearby natural spring, symbolizing the freshness, tranquility, and rejuvenation that a stay in this unique destination offers.

The brand design captures the distinct character of the accommodation, combining traditional stone architecture with the understated elegance of modern design. The logo brings together the defining elements of “Pigi Traganisti” through a contemporary interpretation.

The symbol features the letter “Π,” inspired by stone arched fountains, while its form resembles a house, symbolizing hospitality and a sense of warmth. At the same time, a flowing line at the base represents the movement of water emerging from a spring, reinforcing the connection with nature and the brand’s name.

The color palette draws inspiration from the surrounding landscape: earthy stone tones, the deep green of the forest, and the natural shades of wood. The result is a visual identity that reflects the balance between tradition and modern elegance.

Photography: Nikos Kokolakis