Logo and Brand Identity for the Greek restaurant Kipos, located in Seattle, USA.

The brand identity of Kipos draws inspiration from nature and classical Greek architecture, merging tradition with contemporary aesthetics. The initial letter “K” was designed to incorporate two leaves, symbolizing the concept of the garden and the freshness of ingredients, while its vertical line subtly forms an ancient Greek column, offering a modern interpretation of Greek heritage.

The minimal design of the logo enhances the restaurant’s modern character, which brings authentic Greek flavors and simplicity into the present, in an environment that radiates warmth, freshness, and understated elegance.

The color palette of deep blue and vibrant orange captures the essence of the brand: blue evokes Greece, the sea, and tranquility, while orange stimulates appetite, conveys liveliness, and creates a welcoming, energetic atmosphere — perfectly complementing the Greek dining experience.